Need a Fresh Color Palette for Your Blog? Revist an Artistic Masterpiece (Part 2!)


Choosing a color palette for your blog can be daunting – after all, you have to narrow the vast spectrum of color down to a few finite points that will define a huge portion of your brand identity and its perception. Your color palette will unite your website, your social media, and more, so it’s important to pick colors that embody your vision and captivate your audience’s attention.

If you’ve clicked through more blog color palettes than you can count and still haven’t landed on one that feels quite right, don’t panic. The perfect palette for your project is out there, and we’re here to help you find it.

You don’t have to be a trained design expert to find a palette that looks great. In fact, thanks to designer Ryan McGuire’s tool, you can actually draw some color palette inspiration from some of the greatest artistic masters in history with the click of the button.

Expanding our original list of art-inspired blog color palettes, here are a few more of the artists who inspire us -- we hope that they inspire you, too!

Grant Wood

American Gothic by Grant Wood's
American Gothic by Grant Wood, 1930. Image courtesy of the Art Institute of Chicago.

Born on a farm in Anamosa, Iowa, Grant Wood began his live growing up in the environments he later depicted in his work. Considered one of the great American Regionalist painters of the 20th-century, Wood is known for capturing the ethos of the American midwest that provided, as Barbara Haskell argued at the 2018 Whitney Museum exhibition, a “window into the American consciousness.”

American Gothic by Grant Wood's neutral color palette

🎨 Try this nearly neutral color palette for chill, down-to-earth brands. It could work for blogs related to:

  • Nature, hiking, and the outdoors
  • Self care and mental health
  • Home design and decor

Jasper Johns

Target by Jasper Johns
Target by Jasper Johns, 1961. Image courtesy of the Art Institute of Chicago.

If you set out to think of Pop Artists, Jasper Johns’ name will be near the top of the list. Along with other great mid-century artists such as Warhol and Lichtenstein, Jasper Johns is remembered for his evocative use of color and elevation of familiar pop cultural symbols to the status of art. His abstract expressionism was beloved during his lifetime (in fact, Jasper Johns held the record for highest-selling piece of art by a living artist on multiple occasions) and continues to be admired today.

Target by Jasper Johns's simple but bold color palette

🎨 Try this simple but bold color palette for optimistic, inspiring brands. It could work for blogs related to:

  • Self help, self improvement, and goal setting
  • Playful or creative recipes
  • Children and family life

Frida Kahlo

Self Portrait with Thorn Necklace and Hummingbird by Frida Kahlo
Self Portrait with Thorn Necklace and Hummingbird by Frida Kahlo, 1940. Image courtesy of

Born in Mexico City around the turn of the century, Frida Kahlo became one of Mexico’s greatest and best-known painters as the 20th century went on. Her work, heavily inspired by nature, fused the pain of her lifelong physical ailments and romantic strife with vivid colors and images that leave a lasting impression on the viewer.

Self Portrait with Thorn Necklace and Hummingbird by Frida Kahlo's natural color palette

🎨 Try this nature-inspired color palette for understated brands. It could work for blogs related to:

  • Personal experiences that shouldn’t be upstaged by a flashy color palettes
  • Gardening, homesteading, and backyard exploring
  • Sustainability and environmental concerns

Wassily Kandinsky

White Zig-Zag by Wassily Kandinsky
White Zig-Zag by Wassily Kandinsky, 1922. Image courtesy of

Considered the father of abstract art, Wassily Kandinsky was a Russian artist and art theorist who began his professional life studying law and economics. He didn’t begin studying or creating art until he was 30. Kandinsky held the belief that authentic art was created by “internal necessity,” and was fascinated with the relationship between music and visual art.

White Zig-Zag by Wassily Kandinsky's playful color palette

🎨 Try this sugary palette for unique, playful brands. It could work for blogs related to:

  • Baking or reviewing sweets or desserts
  • Fun, creative, or thrifty fashion finds
  • Celebrity, entertainment, and human interest news

Yves Klein

Anthropometry: Princess Helena by Yves Klein, 1960. Image courtesy of MoMA.

French artist Yves Klein grew up in a home surrounded by art – with a post-impressionist painter for a father and an Informalist mother, young Yves seemed destined to follow in his parents’ professional footsteps. Yves Klein himself became an essential figure in the post-war European art scene, producing works situated somewhere between minimalism and pop art. Uniformly blue, Klein’s works emphasize technique and texture over color and form.

Anthropometry: Princess Helena by Yves Klein's blue color palette

🎨 Try this blue color palette for chic brands. It could work for blogs related to:

  • High fashion, design, or art galleries
  • Medicine or medical technology
  • Travel writing or trip itineraries

Vincent Van Gogh

Self-Portrait with a Straw Hat by Vincent Van Gogh
Self-Portrait with a Straw Hat by Vincent Van Gogh, 1887. Image courtesy of the Metropolitan Museum of Art.

Vincent Van Gogh’s work is so popular among modern audiences that it hardly needs introduction. Though his art went unappreciated during his lifetime, Van Gogh’s paintings skyrocketed to fame in the late 20th century, breaking records at auction and capturing the imagination of countless people around the world. His legacy continues to grow, inspiring everything from clothing to blockbuster immersive exhibits to the world’s first fully painted feature film.

Self-Portrait with a Straw Hat by Vincent Van Gogh's bright color palette

🎨 Try this bright color palette for high-energy brands. It could work for blogs related to:

  • Urgent social issues or fundraising efforts
  • Restaurant reviews, personal opinion
  • Nature, sustainability, and the environment

Gustav Klimt

The Kiss by Gustav Klimt, 1907-1908. Image courtesy of the Belvedere.

Asked to identify Gustav Klimt’s works from a gallery of masterpieces, you would be off to an excellent start looking for gold. Klimt’s Gold Period marked the critical success of his career, and many of his most famous works come from this era. Inspired by aurous Byzantine icons and the early Italian Renaissance works that followed them, the artist used gold to partially conceal the figures in his art, reclaiming a color common in classic works to express the intimacy and suffering of his early-20th-century life.

The Kiss by Gustav Klimt's balanced but distinctive color palette

🎨 Try this balanced color palette for distinct brands. It could work for blogs related to:

  • Big ideas or statements, whether they’re political, cultural, or more niche
  • Sharing personal opinions or forming personal connections
  • Real estate, building, or community development

Sandro Boticelli

The Birth of Venus by Sandro Botticelli
The Birth of Venus by Sandro Botticelli, ca. 1485. Image courtesy of Le Gallerie Degli Uffizi.

Praised for achievements in form and space, Florentine Renaissance artist Sandro Boticelli is rarely mentioned in conversations about use of color – at least not positively. His muted palette and sharp delineation between colors was poorly received during his lifetime, but his works have since been ranked among the most iconic to emerge from this thriving period of art history.

The Birth of Venus by Sandro Botticelli's muted color palette

🎨 Try this muted color palette for sophisticated brands. It could work for blogs related to:

  • Personal, family, or religious life
  • Minimalist or professional fashion
  • History, anthropology, research

We hope that after exploring these masterpieces you’ve found some design inspiration in the annals of art history. Still searching for the correct colors? Drop us a line with your favorite artist or the niche of your blog, and our team can help you find something that’s a perfect fit!

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